Jonas
Björgvin
Antonsson.
Founded Raw Fury and ran it for over a decade — Metacritic's #2 ranked indie publisher. Board member and second-largest shareholder, Combined Effect (Raw Fury mothership). 25 years in the games industry. Angel investor, entrepreneur, asshat. Looking towards the future.
Oh! Also... Advisor. Board member. Strategist. Available for the conversations that are worth having.
"Will leave the party if we aren't talking about philosophy or the cold heat death of the universe."
How I Work With People
Board Membership
25 years of operator instinct in the boardroom, with a dash of sash (or more than a dash...). Deep domain knowledge of games and creative industries. I've been on both sides of developers and publishers, of acquisition, of good times and bad. I know what boards miss and what they misread. It isn't about ticking boxes. It is about building business.
Strategic Advisory
For organisations at inflection points — pre-acquisition, post-funding, navigating AI disruption, trying to understand the changes happening, entering new markets. I think in systems and second-order effects. Peer conversations only. If you already know what you want me to say, you don't need me.
Governmental & Policy Work
Games are a $200B global industry most governments treat like a hobby. I've spent 25 years watching policy fail creative industries — IP frameworks, AI regulation, digital trade, tax incentives. I can put the actual industry perspective in the room.
Consulting & Interim Leadership
For organisations that need a senior operator who actually knows the creative industries. I've run businesses, built teams, signed deals, navigated acquisitions. Not a consultant who interviews your team and hands back what they said. Also, I'll probably end up building something new. That's kinda what I do. So yeah... interim.
I've spent my career as a contrarian by conviction. When I built Raw Fury, the whole industry thought that indie publishing was a bad idea, couldn't scale without taking IP. We proved it wrong.
I believe games are one of the most important and powerful mediums ever created — culturally, economically, diplomatically. Developers deserve better partners. Institutions make better decisions when someone in the room has actually built something in the field they're governing.
I'm an introvert who shows up for the right conversations. Peer-to-peer only. If the work is interesting, I'm interested.
History
Present
Board Member & Second-Largest Shareholder
Strategic board-level involvement post Altor Equity Partners acquisition. M&A, governance, long-range strategy.
Founder & Chief Everything Officer
Built from zero into Metacritic's #2 ranked indie publisher. 30+ titles. 75% profitable signing rate. Developers keep their IP.
VP Mobile
Led mobile strategy. At Paradox. The joke writes itself. Loved it!
Senior Roles, Games & Digital
US, Iceland, and the Nordics. Publishing, BD, digital product.
Academic Foundation
Icelandic roots. The instinct for long thinking came from somewhere. Systems and design.
Get In Touch
The right
conversation
finds its way.
Based in Montenegro. CET timezone.
No cold decks. No intro calls for intro calls.
If what you're building is genuinely interesting,
say so directly.